Your Google Business Profile is often the first thing a customer sees. Most profiles carry a name, an address and a phone number, and not much else. The fields below take an afternoon to complete and give both customers and Google more to work with.
The twelve fields
Categories: a primary category and every secondary one that is true.
Services list: each service, with a short description.
Products: your most asked-for items, with photos.
Attributes: accessibility, payment types and other details.
Opening hours: including special days and holidays.
Appointment link: a direct way to book.
Messaging: switch it on only if you will answer it.
Questions and answers: seed the ones you hear every week.
Photos by type: exterior, interior, team and work.
Logo and cover image: so the profile looks finished.
Business description: use the 750 characters, in plain language.
Tagged links: add UTM tags so you can see what the profile sends you.
Where to start
Begin with categories and services, because they decide which searches you appear for. Then add photos and the description.